Hey guy! We are very excited to find that we may be shooting raw video very soon. We plan on installing Magic Lantern on one of our 5D mkIIIs very soon and will be sure to keep you updated.
For those who are un-aware of the update. Magic Lantern is a community of coders that have reverse engineered firmware on Canon cameras in order add custom features to the cameras that allow them to perform like the big boys. They add amazing features to the cameras that would otherwise cost much more money in far more expensive camera bodies. The most recent of these upgrades is the ability to shoot raw video with the 5D mkIII and leaving the possibility to be able to do the same with the 5D mkII and T3i (maybe) in the future.
The importance of raw video:
Why is this really important? The amazing thing about raw is that is capture every bit of information that comes of the cameras sensor and keeps it all with out throwing any bit of it away. This allows for far more control when you bring the footage into editing software and need to alter colors or bring down the brightness of things that are two bright. It allows the video footage to be closer to what the human eye can see. This has always been available in cameras costing $20k+ until last year when a company called Black Magic Design released an amazing camera that was capable of shooting raw video for $2k. The only issue is that it took an extremely long time for that camera to actually ship to people and the production of the camera has now been put on halt. With thousands of videographers shooting with the Canon 5D mkIII, they will all suddenly be able to shoot incredible raw video with out having to purchase new camera and new lenses.
The 5D mkIII is THE FIRST full frame raw video camera EVER. This is remarkable and we plan on seeing some amazing footage very soon.
Image from: nofilmschool.com